The City of Philadelphia is the sixth most populous, as well as one of the oldest towns in the United States. Today, it is also one of the biggest economies in the country, with a GDP rate of $756 billion, with more than 112,000 businesses in 2016. More than 99% of the companies in the city are categorized as small-and-medium businesses (SMBs).
These companies sport an intense level of competition, both online and offline. However, it is their online presence that plays the first fiddle in today’s digital arena.
In order to stand apart from the competition and rank higher, companies need to employ better SEO strategies. Hiring a Philadelphia SEO company is a great idea for companies that do not have an in-house SEO team.
What is SEO?
The simplest explanation of search engine optimization (SEO) is that the process will help your company rank high on the search engine results page (SERP).
What does that mean?
Think this way: the customer in Philadelphia keys in a search on Google (which is a perfect example considering its market dominance). The person is looking for a desktop computer, but they are not sure about what to look for. The word or phrase that they type on the Google search bar would be called the “keywords.”
It is a huge industry to try to guess what type of keywords the potential customer will use.
What do you think the keywords would be? Below are some of the variations:
- New affordable desktop computer
- Desktop computer near me
- High-end PC affordable
- Where to buy PC
Using the phrase “desktop computer,” you will end up with limitless permutations.
It is the job of the Philadelphia SEO company to try to anticipate the keywords, so your name appears at the top of the search results.
According to the study from Chitika in 2003, the top webpage in the SERP gets 33% of the traffic. The second-ranked website gets 17%, while the third gets 11%. If you are out of the top 10 results, you have no chance.
But trying to anticipate the keywords is more than guesswork. The SEO company in Philadelphia should be knowledgeable about the ever-changing algorithms used by Google. It is not a simple process. And as you might imagine, other digital marketing companies are also trying to solve the puzzle so that they can deliver for their respective clients.
There are standard rules to follow for excellent SEO practices, and most digital companies are reading the same playbook. However, they can help deliver the message that resonates with your target audience to develop brand recall, loyalty, as well as generate leads and conversions.
Changing landscape
AI and voice search changed the ballgame for SEO. When digital marketers thought that they already had the answer, here comes another curveball. For instance, six in ten people are using voice searchon their smartphones the previous year.
But as you might expect, vocal commands are different from typing your search. Now, SEO companies will try to gain insight into the patterns of voice searches that potential customers use. For instance, mapping out the voice searches revealed that the most often trigger word used is “how,” which appeared in more than 650,000 searches. The term is followed by “what,” which appeared in more than 382,000 searches.
More than ever, the Philadelphia SMB will benefit from seeking the help of an SEO company to keep pace with the massive changes in the search industry.
